What we do?
WE ARE EXPERTS IN THE CONSUMER´S WORLD
CONSUMER UNDERSTANDING
Qualitative offline & online
TYPE OF STUDY
- Ethnographic study
- Exploration of the category
- Brand positioning
- Triggers & barriers
- Communication development
- Product development
- Evaluation of concept / advertising
- Shopper understanding
- Mistery shopper
- Ideas Generation
- Packaging development/ evaluation
Cuantitativos offline y online
We develop studies ad hoc to the client in response to specific needs.
TYPE OF STUDY
- Uses & habits
- Product evaluation / concept / pack
- Price evaluation
- Idea screening
INNOVACIÓN
- New positioning platforms
- New product ideas
- Brand architecture
- Trends Laboratory
- Greenhousing
TRAINING
- Insights training
- Speakers training
- Brand positioning training
- Brief training